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What Would a Marketing Firm Do in Caveman Society?

Posted by Paul T. Lotierzo on February 4, 2012

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Cavemen did not take the LIRR to get to work or go to happy hour with their colleagues. They did not watch television, check emails, or play “words with friends.” Nevertheless cavemen could have taken advantage of the services of a modern day marketing firm. Cavemen utilized products and services that could have benefited from a marketing firm or from using Twitter for business purposes. Perhaps cavemen did have their own form of marketing firms but archaeologists have yet to uncover them. For now we can only guess what the caveman marketing business would look like.

So what would a caveman utilize a marketing firm for? Just like contemporary man, cavemen would go to a marketing firm to advertise new products. The wheel could have been popularized much faster if cavemen had a marketing firm to promote the benefits of using the wheel. The wheel would basically sell itself with just a little bit of advertising. Cavemen in the wheel-making industry could have used Twitter for business by Tweeting about how great round wheels are at transporting boulders in comparison to square ones. A marketing firm could also have helped caveman communities reach out to other cavemen about how incredibly useful the wheel is.

Cavemen also could have used a marketing firm to promote their cave paintings. Cave painting was a cornerstone of caveman culture. They told stories and recorded instructions through cave painting. A effective marketing firm could have turned cave painting into a profitable venture for entrepreneurial cavemen. Caveman marketing firms could have turned cave painters into famous artists that other cavemen would envy.

Cavemen probably had no concept of what it meant to be a good salesman. Caveman society revolved around fighting off Komodo dragons, lugging around boulders, and finding a mate. Inject the wherewithal of a modern marketing firm into that scenario and you would have a much more informed society of cavemen. A marketing firm could coordinate smoke signal campaigns to spread news to cave dwellers miles away. This would do incredible things for caveman safety. If a blood thirsty saber tooth tiger was spotted lurking around popular hunting grounds, the caveman marketing firm would help warn others. In the caveman world a marketing firm would serve two purposes as both advertising agency and public safety announcer.

It is sad that we will never know what the world would be like today if cavemen had the ability to use Twitter for business and marketing firms. Perhaps if we ever overcome the obstacles to time travel we can go back and really mess up the history of the world by introducing Twitter and marketing to cavemen. That venture would probably fail because cavemen did not have the internet or money. But if we gave cavemen internet access it would be intriguing to see what they would do with it. We should spend the resources we use for war, espionage, and nuclear weaponry on time travel so we can help cavemen become civil with Twitter and modern marketing.

So, do you think you would like to find out more about how to use Twitter for business? Do you think you would like to find out more about hiring a marketing firm? Check us out at fishbat.com to find out more!

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How a Marketing Firm Can Use Facebook and Twitter for Business

Posted by Michael Gillen on January 28, 2012

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Once there was a time where public relations was done in secret. After a few phone calls, people were able to secure stories in popular news outlets with the public being none the wiser. That age is gone. Nowadays, if company were to try that, it would be leaked to Twitter or Facebook almost immediately. But, as one opportunity passes another appears: online marketing is insane right now, and everybody is attempting to use Facebook and Twitter for business. So, here are a few guidelines to help get you going.

First, you have to set goals; you’re never going to get anymore without knowing where to go. Start vague: are you looking for more visitors to your blog or are you trying to move more inventory? Now, develop a specific social media goal that will lead to solve your general one: maybe you want a big following on Twitter to announce your products. Just be certain that your goal is something you can actually do; we all want to make a trillion more dollars a month, it’s not that realistic.

Now you should select which social media outlets are right for you. If you want to get the word out immediately, would you upload a video on YouTube? No, you would be in a better situation if you were to use a Twitter post. Spend some time to determine all of the outlets and figure out all of their strengths and weakness.

It’s always a smart idea to make a calendar for yourself. Develop all of your updates you want for the month, generally around once a day. And, once you’ve completed your calendar, make sure that you abide by it.

Of course, all this work doesn’t mean much unless you have people to reach out to. While there isn’t enough space to discuss the many tactics for doing this here, just keep in mind that if you’re not working to grow followers, you’re not doing half your job. If you’re not sure as to how to get people to follow you, Google it; there are literally thousands of wonderful resources to teach you how.

One last reminder on content; you have to always be engaging your follower base. Social media is not one-way communication, like TV; people want to start a conversation, so every one of your tweets need to have some way for the reader to interact with it. This is perhaps the most powerful online marketing tip; if you can make this happen then you’re well on your way to effectively Facebook and Twitter for business.

So, do you think you would like to find out more about how to use Twitter for business? Do you think you would like to find out more about hiring a marketing firm? visit us at fishbat.com to find out more!

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Using Twitter for Business

Posted by Brian Burke on January 19, 2012

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When a problem develops, especially in today’s age of information, time is of the essence. The use of Twitter for crisis communications is quickly becoming a vital component in any marketing firm’s PR strategy. Not only is Twitter being used as a proactive measure for isolated issues, but it is becoming a way to communicate quickly to the public following a crisis. Using Twitter for business purposes is intensifying in usage and acceptability.

Crisis communication is a PR activity that can be implemented on a widespread scale through Twitter. It is vastly recommended that there is careful planning so that fast action can be taken in the event of a crisis. A few examples of a crisis could be: the failure of a product, a financial crisis or natural disaster occurs, or a media frenzy attacks someone related to the brand image of a company. Whatever happens, having a crisis communication plan will reclaim peace and calm the chaos.

In order to become effective using Twitter as a PR tool you must educate yourself and your staff about how Twitter works and some common abilities. From there you want to begin your planning stage. Here, you want to identify a plan for a possible crisis that you could see being possible for your company and also those that would be impossible to predict (i.e. natural disasters). Decide who will be the one to speak on behalf of your company as a creditable and honest source.

Social media websites have transformed the playing field for the development of crises and allows for a critical channel of communication. The power of social media is able to explode a simple misunderstanding into something major in a matter of minutes. People are more and more commonly finding out their news through the use of social media.

You also want to become an recognized part of the online community. Don’t wait until the moment of crisis to become known and create a voice. Using the technique of prevention is always better than reaction. You can also use some extremely helpful tools to track what is happening on Twitter. It is helpful to see what other Twitter PR professionals are doing for some comparison.

So, do you think you would like to find out more about how to use Twitter for business? Do you think you would like to find out more about hiring a marketing firm? go to fishbat.com to find out more!

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How to Use Your Twitter for Business

Posted by Brian Burke on January 10, 2012

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Using Twitter for business offers access to a huge amount of high profile individuals that you would otherwise not have been able to touch base with. There are many business professionals who have used Twitter PR as a tool for success. Many people need to realize the worth of this highly accessible asset that can be used every day.

Basically, Twitter is a system for instant messages that is made available to the public eye. A more savvy term that could be applied to Twitter is: a micro-blogging platform. Twitter can be used as a great PR tool because it allows you to post updates as often as you want. When you follow people, you can see their tweets, and visa versa. The growing popularity of smart phones has made Twitter accessible just about everywhere you can find data service.

People were unsure of how Twitter would be established, but it became considered efficacious because of the high profile people who became active users. Twitter provides large companies the opening to create a personal connection with employees and customers. Although it may not drive direct sales, it can be a great tool for building a brand.

Twitter can also be used to view what people are saying about your products or services. The search feature allows you to search topics or phrases and the results will list what critics have to say. This can help you to establish and solve any problems that you may discover.

There are a ton of things you want to do in order to be successful on Twitter. One thing you want to focus concentration on is getting your name in front of high profile people so that they can share you with their followers. This will help you to get more traffic and leads through an influential source. Many companies have seen Twitter become a huge part of their PR operations.

So, do you think you would like to find out more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? visit us at fishbat.com to find out more!

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