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When it comes to promoting their business, businesses usually come up with creative ways. It can be difficult at times to find something people will use and at the same time doesn’t cost the company very much. Promotional keychains are both useful and affordable and you may want to consider them. They can have your business logo, information, and phone number featured on them. This is considered a great way for to let others know what you have to offer and get the message out.

It doesn’t cost very much to get a large number of promotional keychains put together for you. There are plenty of businesses that specialize in such work. You can either customize your look or choose from the many templates that they have. Before you buy them, check if all the information that will be printed on the keychain is correct. You can’t have keychains that has your business name spelled wrong or has the wrong phone number circulating around.

Customers that walk into your business can be given promotional keychains. You can even mail them out with bills or with packages that contain the products that someone purchased from you. Most consumers like to get something for free so the keychain will suit them. Many of them will also add it to their keys and always have your information readily available.

With these, people can also be enticed to your business a try. Another option would be during a local parade, you can hand them out with fliers. You can also hand out these keychains during certain events where you set up a booth and let people sign up for your mailing list in order to get more information from you.

Remember that in any business, advertising is an important part so you need to promote your business in different ways. Take a look at the types of keychains you can offer. Your business may have money readily available for advertising purposes, and this is one way to get the most out of it. Even though promotional keychains are a big hit, there are many business owners who overlook them. With this, your consumers will have something fresh to think about.

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Whether you love it or hate it, marketing and sales are critical to the life blood of any business. However, you can make the whole process a great deal of fun if you do some major flirting – that’s right, flirting, but not at the local singles bar…we’re talking about flirting with your prospective client base!

Attraction through marketing. It sounds like flirting doesn’t it? And in a way, that’s exactly right. Flirting with your prospective clients is important, because this allows you and your would-be customers to connect on a much deeper level. These days, seven touches is barely going to cut it if you want to make a sale, so you would want to be creative in trying to entice your customers to buy that product or avail of that service of yours.

Here’s one thing you would need in your utility belt of customer love and attraction – a strong and definite presence on the World Wide Web. People are most likely to google for you or your service or the benefit/solution they seek first. The phone book, for many of these people, is an archaic form of reference that is as old as the color of its pages imply. Everybody and his cousin is going online, so why don’t you?

Even with the internet, you need an arsenal of marketing strategies to reach your prospects and attract them to your product and services. Can’t find ‘em, can’t flirt with ‘em, simple as that.

Our team of “flirting experts” (no, not Mr. Stinson or his numerous alter-egos) have some great, inexpensive ideas you can try:

On your website

The direct response must be pithy, substantial, empathic Make sure your headlines are engaging with a problem/solution approach

Direct their eyes to the one thing you want them to do

Work on that email signature of yours

Your signature must be replete with business contact details

Focus on promoting one thing first. A new product, service, newsletter, article, free conference call. Take this opportunity to develop some engagement and rapport with your prospective customers.

Referrals can go a long way, as they allow you to work on the same niche market while having your site listed on their sites, despite the sometimes contrasting nature of your businesses.

Testimonials, testimonials, testimonials. What we mean here is testimonials – plaster them on all your promotional lit! Add some pizzazz with some audio and video testimonials – videos and sound-bits speak louder than (printed) words!

Use audio and video conferencing from your PC for sales, presentations, meetings. They work effectively for a prospects, clients and vendors. It’s no longer novel. In fact, it is inexpensive and gets the message across fast and furious.

Write articles and press releases about everything you do and get them published in print but more importantly across the web.

Yes, all of these are ideas you can do yourself, burning the midnight oil. But what’s even better, is that these tools and systems can be delegated and automated – one more way for you to generate more profit in less time.

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Are you aware that a lot of your friends, perhaps some of them whom you still connect with regularly, might be scratching their heads as to how you make a living? This is especially true when it comes to small business owners.

Since people like to do business with friends, it is important you help them to know what you do.

Be cognizant of the need that you need to let your friends, family and acquaintances in on what is really happening with your small business. With your friends on board, they might even refer you to other new clients, thus making your sales and your business as a whole grow exponentially.

Friends and acquaintances are all around you, as there’s sure to be somebody who knows you from a club, from church, from a Parents-Teachers Association meeting, from a hobby group or other social, business or civic networks you are a part of.

Your friends and acquaintances know you for the person and character you demonstrate to them in person. Your friendship is of primary importance to them. Your means of livelihood is not their main concern.

So you would now have a responsibility to educate these intimates about the product you sell and how it could be of use to them. Your bottom line means everything in the business milieu, and your friends and acquaintances just might be the X-factor you need to increase those sales.

Your goal is to become the “go to” person when your friends need your services. Instead of you asking What’s in it for Me with regards to assisting your friends, have THEM ask YOU, WCYDFM, or What Can You Do for Me? Ergo, you want them to ask, “Friend, are you really who you say you are as the person who will solve my problem in the best way possible?”

No-brainer – your friends know what industry you are in, otherwise they would probably not be your friends. “He’s in charge of a consulting service, she deals with mortgages, he’s the neighborhood chauffeur, she’s the neighborhood gossip” – you get the idea, even if the last two are exaggerations. Sometimes, small businesses can have vague names, which cry out for further explanation.

Your goal should be to relay the message to your friends in a pithy, precise manner, what your business is all about. Tell stories. Cite examples in the most understandable way.

You probably already have one or two “elevator” speeches of 10 or 30 seconds explaining what you do. Create another one for your friends.

Let each of the stories you tell be told in your own unique voice, your own perspective, your own take on things. Take advantage of impromptu situations, and be sure to use your judgement about when to insert your message into the conversation.

Make it easy for people to talk about you with others in their own circles of friends and acquaintances. This how to use the multiplier effect: friends tell friends… who tell friends, etc.

The best opportunities to spread the Good Word, the gospel truth about your business are right in front of you, but you may not be aware of it yet – open your eyes and gain more customers and clients constantly AND consistently, effectively AND efficiently!

And be sure to learn about their businesses, too. Pay it forward!

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Nothing happens in business until a sale is made. You want to keep your existing customer base while constantly and consistently attracting new ones. So if you’re just content to rest on your laurels and not refine your marketing strategies, you may want to realize your competitors aren’t. Here is a list of ten of the quickest and easiest ideas that could help your business thrive and make more sales.

The simplest would probably be to team up with owners of large email databases and promote each other. You scratch their back and they scratch yours – likewise, while you let them promote your product or service, you should be allowing yourself to do the same to theirs.

Start up your own blog site, not for the original purpose of blogging, but rather to keep your present customers interested while enticing new customers over to the fold. It’s more personal and immediate then a website and keeps people engaged and hopefully coming back for more.

If you want to increase word-of-mouth fast, do something beyond normal industry expectations. Try something like this – Mr. Lube is the embodiment of tune-up service, as we are willing to give your car the maintenance it needs right then and there, with a complimentary coffee, donut and newspaper for your troubles!

Make the most out of your satisfied customers by asking for their personal testimonials, then publishing them on your website and other promotional literature. They’re worth their weight in gold. For some additional sway in the community, you will want to get testimonials from local officials or public figures.

Instead of issuing a trite, boring invoice like everybody else, issue one with special deals or new product/service advertorials. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.

Make your business cards stand out and be natural keepers. Offer important information on the back such as emergency phone numbers, a map, or special dates to remember. Make your slogan short and punchy, encapsulating the benefits that you want your customers to know about.

Offer special bonus packages with your product or service offering. Have a corporate sponsor give away the free products while allowing you to increase your visibility in return.

Team up with a charity or a known cause in your neighborhood. Pay it forward. If customers see that you are genuinely concerned with making a difference in your community by partnering with these good causes, your sales can benefit through this simple act of appreciation.

Try to put your business in a controversial light. Fans of ’80s pop culture perhaps remember the rap group 2 Live Crew, who offended the sensibilities of parents and moral guardians worldwide with their album “As Nasty As They Wanna Be.” They probably would have been another foul-mouthed rap group long forgotten by today’s pop historians if not for their product placement, capitalizing on their controversy in the best way they knew possible.

Post frequently in online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice. Eventually you will begin gaining word-of-mouth exposure as a leader in your field. Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.

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Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A phrase that will be mentioned a lot in this article is “strange bedfellows” – this simply means individuals who are a peculiar choice to transact with – and that will invariably apply to so-called friends in business circles, as many businesses find themselves overly enchanted by these friendships they end up making dubious business decisions that leave observers scratching their heads in wonder.

Many small businesses make the grave, albeit common mistake of buying advertising media as a result of interpersonal relationships. While there is undoubtedly a copacetic feeling that comes with dealing with friends on a business standpoint, nobody wants a business’ marketing strategies to be left to the vagaries of chance, although it still happens anyway. But when everything has been said and done, the business is all the worse for it, having expended a great deal of money on frivolous marketing strategies, and such a situation would be a case of “stay tuned, for the worst is yet to come.” To put it succinctly, the expenditures on marketing and advertising have already made, there is a chance that the budget may have been breached, and the results would be paltry at best in terms of market penetration, with little to no impact on the target demographic.

Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach. Everybody must realize that a business can only have a good chance of penetrating their target market if they are sufficiently familiar with how they buy items, how they live their lives in terms of hobbies, interests, shopping habits and preferred forms of media, and that is just scratching the surface.

Will friends in business always be strange bedfellows when it comes to buying media? That is not always the case – friends will only become the proverbial “strange bedfellows” if a business would buy media from them in favor of media outlets that are bespoke for the specific target market they are eyeing. Developing a strong sense of the target demographics’ buying and shopping patterns, interests and hobbies, entertainment and media choices for example will lend itself a tremendous benefit to making informed media buying choices. Then there would come the process of tracking each specific media channel utilized, and this can only be done once the advertising business is confidently able to determine what these media channels would be and why they would be the most effective. Once all the requisite data gathering has been completed, it would then be time to come up with a conclusion as to what marketing mediums would be most worthy to invest in, provided there is empirical evidence that these mediums are indeed effective and efficient in terms of target market penetration.

There is no doubting the fact that SIR, or smooth interpersonal relationships, or what laymen informally refer to as “people skills” are de rigueur in the business milieu, as everybody needs to learn how to adjust to and work with different types of people, business models or corporate entities. But we can not expect that a business would last long in its specific industry, or even achieve some form of synergy if its marketing brain trust would regale more attention towards those “strange bedfellows” they call their friends rather than marketing strategies and mediums that have been proven infallible when used with the target market.

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